This is the primary question in Tom Fejér’s article about principles. It’s a highly interesting piece he wrote for Zsennye Design Workshop. He was on of the group mentors there and facilitated his team to create their own unique principles.
I love frameworks. I love to understand underlying principles and to create my own sets of rules and systems.
There are rules in art and nature which can be mathematically defined. The most well known ones are the golden ratio which is not only used by renascence painters but a popular tool in graphic design too. For photographers the most commonly used tool is the rule of third which is included in nowadays digital cameras default viewfinders. There are other popular ones, like the fibonacci sequence which is a series of numbers and it can be often found in nature and it is a great source of inspiration for artists.
By understanding and using a set of principles we are on our way to become professionals. But how to create our very own rules? How to combine and extend different methods? Why should we do that at all? Instinct versus Rational?
Schedule / 9–16 August 2015
Tuesday / 11
graphic design — logo, icon, font, typography, compositions, grids
Discussions on nowadays cross platform challenges. How we design nowadays for print, digital, web and mobile? What tools, principles, rules, guidelines are available.
We gonna take a look at some examples out there. (Google Material Design, Human Interface Guidelines from Apple, Microsoft Design Guideline for Universal Windows Apps)
Afternoon brainstorming: How can we create principles? Why do we create principles? Does it really help?
Google Material Design — Style Product Icon Grid and Geometry Samples
Wednesday / 12
photography — composition, lighting, colour balance, expression
Exploring the art of portrait photography. Discussing best practices and guidelines how to compose a picture and how to use lighting.
Afternoon assignment: Portrait photography for all workshop participant.
Thursday / 13
Friday / 14
product and space design — form, function, action, expression
The main challenge: How to create and apply principles in 3 dimensional interactive objects or spaces? What is the process of creating guidelines and how can you communicate rules, recommendations and directives to other designers?
Saturday / 15