What if the Apple Watch was Round?

As Apple has announced its smartwatch we decided to brainstorm and play around a little with the concept. We are currently working on a smartwatch design as well and it was obvious to experiment with the shapes and forms of the tech giant’s watch.
Robert Kovács, one of our designers, tried a more classic approach as we imagined the watch round. Some tech blogs liked an idea and write about our designs where in the comment sections a buzzing debate has started if people liked the round shape even more as the original chamfered rectangular one.
Szifon’s article about the round concepts in Hungarian.

round apple smartwatch by Robert Kovács Maform design studio.jpg