Maform among the Hungarian exhibitors at CeBIT 2017

CeBit is the largest international digital technology expo in the world, which has been held every year in Hannover, Germany since 1970. This year, Hungary attended the fair with a spectacular and imaginative pavilion.

Maform was among the selected companies who got the opportunity to represent Hungary as an exhibitor in the Hungarian House. After our experiences at Web Summit 2016, we wondered at how different this expo was. CeBIT seemed to be a more formal place to us; with the exhibition area of roughly 450,000 m² and 850,000 visitors, we couldn’t have imagined a place with more business opportunities.

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We met the leaders of tech innovators from startups to large companies. They all had their exact ideas of what the future of the digital world might look like. As they came to our stand in the Hungarian House or when we visited their dedicated places, they were truly interested in and impressed about our projects.

We also had the chance to explain potential opportunities in design. Our CEO, Peter Molnar gave a lecture on the possibilities that can be reached by good design.

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After CeBit, we came home with expectations of new cooperations, and pieces of information on the current state of technology. We hope that these inspirational days can help us achieve even better service and extraordinary solutions in various fields of design.

Job Openings at Maform

Join Maform in the new year! Work at our studio as a junior or participate in our internship program to get hands on knowledge and experience with real projects at Maform!

You may already have heard about the paq chairbed, the Shoka smart bike bell or the Flike flying drone motorbike. They were all designed by our team, Maform, that we founded 6 years ago.

We focus on delivering distinctive design solutions in the fields of life science, transportation and IoT.  Besides commissioned projects, we have our own R&D Lab, working on truly cutting-edge developments.

Knowledge and experience sharing are part of the philosophy of Maform, and now we are looking for talented young designers who strive to develop their skills in real projects.

We are looking for

Product Designer Interns

and

UI/UX Designer Interns

and

Junior UI/UX Designer

Send us your portfolio to info@maformdesign.com before 27th January with a CV, portfolio, and a short motivational letter. Junior designer position is full time and requires 1-2 years of experience. Intern positions are paid and require 20 hours of flexible free time per week.

 

Thank you and hope to work together!

maform attended web summit as an alpha startup

We visited and exhibited at Web Summit, the largest technology marketplace of Europe. It felt like everyone from the whole continent was there to exhibit, discuss, listen and connect.

Maform design studio budapest innovation web summit

The overwhelming crowd and the massive amount of information and new faces still keep us under the influence after almost one week. There were more than 53000 attendees, 7000 CEOs and 15000 companies there.

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Exhibiting at this level is truly something else. We've met lots of startups and other companies with truly amazing ideas. All exhibitors were curated by the Web Summit team, to keep the standards and the quality of the event high. We had the privilege of exhibiting as an ALPHA startup, with our own stand for one day and the opportunity to attend Mentor Hours.

maform design budapest web summit

The exhibition day was really intense, and we tried to keep the vibe on the other two days as well. The experience was unforgettable and we got to know many great people, who gave us important feedback on our work.

Besides the great networking opportunities, there were several mini-conferences running simultaneously, with great talks and lectures. Luckily we also had some time under our hands for a little site seeing, and of course, to attend Night Summits.

We came home with a lot of experience, inspiration and contacts and we promise to write a longer, more detailed report on the occasion, but little time is desperately needed to process the recent events. Keep in touch!

Maform has won at the Hungarian Design Awards

We are happy to share the information that Maform has been awarded with a special award at the annual Hungarian Design Awards (Magyar Formatervezési Díj).

Design award maform


This year we nominated our latest life science design work, the Aquila blood analyzer. The devices was designed for Diatron. Our work has earned the award of the Hungarian Design Council. 
The Hungarian Design Award is the oldest and most prestigious award in the field and it's an honor to be chosen from the more than 300 applicants.

Every year the respected jury discusses the competing projects and select the best ones through a two-round system.

As design is an ever changing discipline, the jury follows the world trends and do everything to decide based on the latest design approaches. Innovation, marketability, user friendliness were the key aspects in the judgement process.

Our team is honored and proud that the jury decided to award our project. Get to know more about Aquila!
 

Maform will open its doors for the Budapest Design Week 2016

Maform design team

Although Maform's doors are always open and we are proud to be a transparent design company, we are more than happy to participate at this year's Open Studios program of the Budapest Design Week 2016.
The Open Studio program curates top notch design teams and ask them to organize programs in their natural habitats, showcase their works and share their ideas about design.

This year Maform was the part of the chosen few companies.
Our presentations will feature our main fields of expertise; IOT, vehicle design and life science design. Visitors can try the Modulo electric bus and the freshly installed electric car chargers near our office. The presentations and the mini exhibition will take place in the brand new showroom at 10:00, 12:00 and 16:00.
The presentations will be in Hungarian this time, but if there is enough requests for English presentations we will manage that. After the presentations, feel free to ask us and let's discuss your experience and opinion! 
If you want to join us, please sign up with the email object “nys maform” until the 20th of September by sending a letter to judit.huszar@maformdesign.com. Hope to see you here!
Find out more on facebook!




 


 

Form Follows Fun

If someone would ask us about the most enjoyable and uptodate design magazines, we would recommend Fast Company's Co.Design in the top five.


That is why we are so proud of our colleague, Gábor Bálint, whose diploma project was featured on our favorite site.


Gábor has joined Maform design studio at the beginning of the year and when he sent in his portfolio, his sensibility, cleverness and talent stunned us.

Gábor Bálint

Gábor Bálint

Gábor participated in the competition of Co.Design and was chosen to be featured on the site with an article about the diploma project, Memodo. He completed his industrial design studies at the Moholy-Nagy University of Art and Design.


He developed an interest in human interaction and IOT projects.
 

Memodo is basically an interactive remote controller for smart homes – very low tech for the first sight, but it's small bowl's wall contains 3 low resolution cameras that can recognize shape and size.
By placing small, personal objects inside the bowl, we can manage the AC or the lights, our any other devices in our homes. Although all tech giants poor a huge amount of money into voice controlled home automation developments, those are may not be the most rewarding and human way for new interactions.

Do you have those small seashells from a trip long ago or that toy dinosaur you bought just for fun at a funfair? Imagine to control your home by displaying and using them instead of just let them sit and get dusty on your shelves. Memodo is based on the idea to use modern day totems to controll devices with existing objects.
Of course your totems won't do anything until you “teach” them to Memodo. If you put a new item inside, Memodo will record it, link it to your smart system and save it for the next time.
 

Beside of the obvious reasons (if someone is mute), why is totem-driven interaction is better than the voice?Memories are frequently represented by objects and by looking and touching them, we evoke those feelings we felt when we got them, that is why we are so attached to those things. When we come home after a long day we don't want to take any more actions and Gábor realized this tendency. We just want to be home in the warm or in the cool room and wind up by listening to our favorite song.

Sometimes saying out loud an order to a machine feels awkward and cold. It is not as pleasant as touching the guitar pick you got at your latest concert and then control your audio system with it.
Memodo is an interesting and tame concept that could be easily used with already existing technologies.

Subscribe to Maform's rss and soon we will update you about our latest IOT projects. 

maform opens showroom with dutch visitors

Last week we opened our partner's, Evopro Groups' showroom with a nice occasion.

The showroom is a spacious, visitor friendly community space for delegations and groups, who want to know Evopro's products and history.
The design of the showroom was created by the help of our team.
By walking into the space, the visitors will face the photographs of the greatest Hungarian innovators and engineers. A small exhibition was organized to showcase the work of Evopro Group and the designs of the Maform studio.
It's a great opportunity for us to present our project and have the ability to organize larger events for up to 50 people.
For us, the first event was a special occasion.  Judit Huszar, our pr manager was contacted by the student association of the prestigious TU Delft university from The Netherlands. Thirty industrial designesr were visiting Budapest and Belgrade for a spring trip. They would have like to see and meet Hungarian design companies and their work and chose two companies and the MOME university for a short visit.

Beside Maform, Anita Boldog, the founder and designer of .ab concrete design was invited to give a small lecture on her work. Balázs Püspök, the leader of the product design faculty of MOME introduced the structure of the university and some latest projects from the students.

From our team, Maform, Péter Molnár presented about the way we work, our design processes and products.
The students really enjoyed the event and the paq chairs. They visited Maform's office as well and meet the designers. They were open-minded and full of questions and we were happy to answer them.

The afternoon was closed with a party in the city center.  

Case Study: Optimizing Design Project Management

To get to know our design processes and see the different steps behind it, read our co- founder's, Péter’s post about the workflow at Maform Design Studio.

I work at maformWe are a Budapest-based design studio. The other day, one of our clients asked me what would happen if he didn’t like the outcome of our work. I had no answer to that question because it quite rarely happens; in fact, that sort of thing has not happened to us in the past year, at all.

But why is that — I wondered. It’s not that we never make mistakes or that we can read other people’s minds. But we are generally lazy: we hate unnecessary work. So, we developed our own design process to minimize unnecessary phases and to get rid of development dead-ends. Our experience might be useful to others as well, so here is how we do it.

1/ Agree on the strategic goals first.

We always ask questions first in order to understand the problem and the goals before even thinking about the design. We look for the motivation behind our client’s aspiration. This is not easy, at all — the best one can do is to pay attention to every detail during personal meetings, and then take the time to connect the dots. Later on, this helps to answer some questions on our own, which saves us valuable time.

 

2/ Map the client’s taste.

When we work for a company, we run through the company’s vision and some of their communication materials — there are always plenty of these on the Internet. If we work for an individual or if the assessment depends highly on one of the company’s representatives, we take a look at the car they drive and the clothes and accessories they wear. We pay attention to their introduction, and spend time with asking them about things they like — these should be general preferences, nothing specific: like movies, cars, buildings, newspapers, websites and so on.

3/ We always use pictures to define visuals and emotional qualities.

A picture is worth a thousand words. The reason might sound simple: the words people use to describe abstract concepts like feelings and mood are not corresponding. This means that if two people are asked to envision „futuristic design”, they will come up with different images. They might be similar, but never the same. The more difference there is in their backgrounds, the more differences can be in the images. The solution is easy: we always make a mood board and talk it through with the client before we draw the first lines. This small effort can be a game-changer later!